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Children's Paper Premiums in American Advertising 1890-1990s epub

Children's Paper Premiums in American Advertising 1890-1990s. Loretta Rieger

Children's Paper Premiums in American Advertising 1890-1990s
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Author: Loretta Rieger
Number of Pages: 160 pages
Published Date: 01 Jul 2007
Publisher: Schiffer Publishing Ltd
Publication Country: Atglen, United States
Language: English
Type: eBook
ISBN: 9780764310126
Download Link: children's paper premiums in american advertising 1890-1990s
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Here is a beautiful book celebrating a whole century of a favorite form of advertising. Through the use of children's paper premiums, many advertisers since the 1890s have created markets for their products. Children have enjoyed playing with the "free give-aways" that came with varied products, from the coffee their parents drank in the 1890s to the boxed cereal consumed in the 1990s. Product advertising easily found another avenue with radio entertainment in the 1930s. With nearly 500 photos, this book is chock full of the often-elaborate designs that have adorned and accompanied products of all kinds, and have enticed generations of children. The authors have brought together many types of these premiums, from Lion Coffee to Libby's Apple Butter, and offer valuable advice on building and maintaining a marvelous collection. The current price guide serves as a helpful tool for collectors who are gathering and saving this significant part of American culture. A must for all advertising and ephemera buffs.

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